Senior CRM Manager Rocks Partners is looking for a strong CRM Manager with 2+ years of experience in iGaming to develop strategies, automate campaigns, and increase engagement through segmentation and gamification (Smartico experience is a plus). Candidates must be proficient in CRM platforms, BI tools, and have at least B2 level English.📌 Responsibilities:- Own the CRM strategy: design, execute, and optimize multi-channel lifecycle campaigns (email, SMS, push, inbox, pop-ups) to drive player engagement, retention, and reactivation;- Develop advanced segmentation and personalization strategies using behavioral, transactional, and lifecycle data to deliver highly targeted communications;- Leverage gamification (missions, tournaments, wheels, points shops, etc.) to boost player activity and long-term loyalty;- Monitor and analyze campaign performance (OR, CTR, CR, DR, Bounce), and translate insights into actionable improvements, including A/B and multivariate testing;- Maximize conversions across key stages of the player journey, ensuring optimized onboarding, deposit, and retention flows;- Design communication flows and customer journeys, including trigger-based automations and reactivation programs.📌 Requirements:- 3+ years of experience in the iGaming industry;- English proficiency at B2+ level;- Strong command of CRM platforms (Customer.io, Optimove, Symplify, Smartico, etc.);- Data-driven mindset with hands-on experience in segmentation, KPIs, and BI tools (SQL, Tableau, Power BI);- Proven success in designing and launching gamification features.📌 Conditions:- Flexible schedule, no bureaucracy;- Real earning potential;- Opportunity to grow;- Work with large budgets and international markets;- Dynamic team, experience sharing, fast pace.✈️ Telegram: @HRD_RocksPartners

**Responsibilities:**
- Own the CRM strategy: design, execute, and optimize multi-channel lifecycle campaigns (email, SMS, push, inbox, pop-ups) to drive player engagement, retention, and reactivation
- Develop advanced segmentation and personalization strategies using behavioral, transactional, and lifecycle data to deliver highly targeted communications
- Leverage gamification (missions, tournaments, wheels, points shops, etc.) to boost player activity and long-term loyalty
- Monitor and analyze campaign performance (OR, CTR, CR, DR, Bounce), and translate insights into actionable improvements, including A/B and multivariate testing
- Maximize conversions across key stages of the player journey, ensuring optimized onboarding, deposit, and retention flows
- Design communication flows and customer journeys, including trigger-based automations and reactivation programs

**Requirements:**
- 3+ years of experience in the iGaming industry
- English proficiency at B2+ level
- Strong command of CRM platforms (Customer.io, Optimove, Symplify, Smartico, etc.)
- Data-driven mindset with hands-on experience in segmentation, KPIs, and BI tools (SQL, Tableau, Power BI)
- Proven success in designing and launching gamification features

**Benefits:**
- Flexible schedule, no bureaucracy
- Real earning potential
- Opportunity to grow
- Work with large budgets and international markets
- Dynamic team, experience sharing, fast pace

<h3>Responsibilities:</h3><ul><li>Own the CRM strategy: design, execute, and optimize multi-channel lifecycle campaigns (email, SMS, push, inbox, pop-ups) to drive player engagement, retention, and reactivation</li><li>Develop advanced segmentation and personalization strategies using behavioral, transactional, and lifecycle data to deliver highly targeted communications</li><li>Leverage gamification (missions, tournaments, wheels, points shops, etc.) to boost player activity and long-term loyalty</li><li>Monitor and analyze campaign performance (OR, CTR, CR, DR, Bounce), and translate insights into actionable improvements, including A/B and multivariate testing</li><li>Maximize conversions across key stages of the player journey, ensuring optimized onboarding, deposit, and retention flows</li><li>Design communication flows and customer journeys, including trigger-based automations and reactivation programs</li></ul><h3>Requirements:</h3><ul><li>3+ years of experience in the iGaming industry</li><li>English proficiency at B2+ level</li><li>Strong command of CRM platforms (Customer.io, Optimove, Symplify, Smartico, etc.)</li><li>Data-driven mindset with hands-on experience in segmentation, KPIs, and BI tools (SQL, Tableau, Power BI)</li><li>Proven success in designing and launching gamification features</li></ul><h3>Benefits:</h3><ul><li>Flexible schedule, no bureaucracy</li><li>Real earning potential</li><li>Opportunity to grow</li><li>Work with large budgets and international markets</li><li>Dynamic team, experience sharing, fast pace</li></ul>

Senior CRM Manager

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Requirements:

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